Which maxim is violated in order to achieve the de
Which maxim is violated in order to achieve the desired effect in terms of the Gricean theory? 按照格赖斯理论,以下广告的效果违反了何种准则?
请帮忙给出正确答案和分析,谢谢!
参考解答
正确答案:“The Club”is a device for blocking an automobile’s steering wheelthus protecting the car from being stolen.And one of its ads reads: THE CLUB! Anti-theft device for cars POLICE SAY: “USE IT” ORLOSE IT Effect or humor results from violating maxims to deliver semantic as well as logic message.In this particular casethe Manner maxim of“avoid ambiguity”is violated. “拷子”是一种锁定汽车方向盘的装置能使其免遭偷窃。下面是它的一个广告: 拷子! 反盗车装置 警察说了: 用它 不然就要丢 语用幽默产生于对语义规则和逻辑信息的破坏。上则广告就是违反了“避免歧义”这一方式准则。
“TheClub”isadeviceforblockinganautomobile’ssteeringwheel,thusprotectingthecarfrombeingstolen.Andoneofitsadsreads:THECLUB!Anti-theftdeviceforcarsPOLICESAY:“USEIT”ORLOSEITEffectorhumorresultsfromviolatingmaximstodeliversemanticaswellaslogicmessage.Inthisparticularcase,theMannermaximof“avoidambiguity”isviolated.“拷子”是一种锁定汽车方向盘的装置,能使其免遭偷窃。下面是它的一个广告:拷子!反盗车装置警察说了:用它不然就要丢语用幽默产生于对语义规则和逻辑信息的破坏。上则广告就是违反了“避免歧义”这一方式准则。
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