Questionsare based on the following passage.Never
Questionsare based on the following passage.
Never before has so much money been made by a single firm in such a short period of time.OnJanuary 27th Tim Cook, the boss of Apple, announced that it had made $18 billion in its latest financialquarter.Apple"s telephone-number-sized profit stemmed largely from sales of its hugely popular iPhone, which accounted for over two-thirds of its $ 74.6 billion revenue.Chief executives rarely admit to being shocked by their companies" performance, but Mr.Cook said it was "hard to comprehend" the extent of the interest in Apple"s products.He noted that, on average,34,000 iPhones were bought every hour of every day during the latest quarter.
Apple is the world"s largest company by market capitalisation (总值) as well as its most profitable.Strikingly, it has risen to greatness using a rather old-Fashioned business model: sellinghighly desirable objects at fat gross margins, which hit almost 40% in the latest quarter.The tech
industry has bred numerous software-based finns, such as Google and Facebook, that don"t have to worry about shifting goods around, yet they make much less than the Colossus of Cupertino.Amazon handles lots of physical goods, but loses money.
Another thing that sets Apple apart from the tech pack is its success in conquering China.Whilerivals have been frustrated there, Apple has just become the largest force in China"s smartphone market measured by units shipped, according to Canalys, a market-research firm.Any failure in China could hurt Apple.The company"s overall dependence on the iPhone is anotherrisk.But these are early days for the iPhone 6, Apple"s latest device, whose bigger screen takes the firminto the "phablet" (平板手机) category of larger phones that are wildly popular with customers.Some
iFans also point out that Apple"s share of the smartphone market is small compared with devices using Google"s Android operating system.So it has plenty of room to grow.Mr.Cook said this week that its much-anticipated smartwatch will go on sale in April.Tim Bajarin of Creative Strategies, a consulting ftrm, thinks Apple could sell 22m -24m in the first 12 months after
the launch, producing billions of dollars of new revenue.Sanford C.Bernstein, a research firm, reckons the watches will have a higher-than-average gross margin, which predicts good profits.Apple should be able to make more money from software and services, too.
A large part of Apple‘s fat profit comes from__________. 查看材料
A.the sales of its smartwatch
B.the sales of its software
C.the sales of its service
D.the sales of its iPhone
请帮忙给出正确答案和分析,谢谢!
参考解答
正确答案:D
全文翻译从来没有一家公司在这么短的时间内赚了这么’多钱。l月27日,苹果公司的老板蒂姆·库克宣布,苹果公司在其最近的财务季度中赚了l80亿美元。(61)苹果公司的巨额利润中很大部分都来源于它旗下十分受欢迎的iPhone手机,公司745亿美元收入中,iPhone手机的收入占了2/3多。(62)首席执行官们很少承认对公司的表现表示震惊,但库克先生却表示市场对苹果产品的着迷程度让他“难以理解”。他特别提到,在最近的财务季度期间,平均每天的每个小时都要卖出去34,000台iPhone手机。从市场总值以及最强的赢利能力来看,苹果公司是世界上最大的公司。引人注目的是,苹果公司采用了一种相当传统的商业模型来获得成功:以高毛利率(最近的财务季度中约为40%)大卖抢手货。(63)科技行业培育出了众多以软件为基础的公司,如谷歌和脸谱,他们不必担心货物流通,但他们赚钓钱比“库比蒂诺的巨无霸”(库比蒂诺,苹果公司总部,位于美国旧金山)要少得多。而亚马逊处理大量的实体产品,却处于亏本状态。(54)另一个使得苹果公司在技术行业中脱颖而出的因素在于其对中国市场的成功占领。根据一个市场研究机构易观国际通过出货量衡量的结果显示,对手们纷纷在中国挫败之时,苹果公司却成为了中国智能手机市场的霸主。在中国市场受到任何挫折都会损害苹果公司。而该公司对iPhone手机的全面依赖无疑是另一个风险。但对于苹果公司的最新产品iPhone6来说还言之尚早。iPhone6的屏幕比以往更大,引领苹果公司进入到了广受消费者欢迎的大屏幕“平板手机”的领域。(65)一部分“果粉”还指出,与使用谷歌的安卓操作系统的设备相比,苹果的智能手机市场占有率还是算小的。因此,苹果手机还有很大的增长空间。本周,库克先生表示万众期待的智能手表将会在4月上市发售。创意策公司(一个咨询公司)的蒂姆·巴加林认为,苹果公司能够在该产品首发的l2个月内卖出2,200万至2,400万个,获得数十亿的新收入。一个调查研究公司斯坦福C.伯恩斯坦则估计,苹果手表能够拥有高于平均水平的毛利率,而这预示着可观的利润。同时,苹果公司也应该能在软件和服务方面赚得更多的钱。定位;由题干中的alargepartofApple’sfatprofit定位到原文第一段第三句。详解;事实细节题。本题考查苹果公司巨额收益来源的信息。由定位句可知,苹果公司的巨额利润中很大部分都来源于它旗下十分受欢迎的iPhone手机,公司746亿美元收入中,iPhone手机占了2/3多。故D.为答案。A.“智能手表的销售”、B.“软件的销售”和C.“服务的销售”,原文均未提及,故排除。
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